Category Archives: Partners

Crownhill Partners with Packaging Distributors of America to Participate in Digital Marketing Seminar

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As the digital age progresses to bring more of the world online and becomes more entrenched to those currently connected digitally, it’s becoming essential for marketers within the packaging industry to understand how to communicate effectively through the internet. Marketing has been evolving in the last decade, with companies who found little need for a marketer now finding it a key part of their lead and customer acquisition strategy.

Crownhill Packaging is a proud member the Packaging Distributors of America (PDA) and is very involved with the organization, as exemplified by Crownhill Vice President Ken Wong serving as PDA Chairman of the Board. This year, Crownhill continued its involvement, assisting the organization with its annual marketing seminar. Over the past two days, E-Commerce Business Manager Olivia Pietersen shared personal insights on how digital developments, marketing strategy, and software tools can assist companies in the packaging industry convey the value they provide.

Packaging is everywhere and is the unsung hero of the world where product convenience is key and home delivery through digital ordering is commonplace. To elevate it from this unsung status, marketers need to create a discussion about the effectiveness not only of product protection, but also customized labelling, distribution services, and many other products & services that Crownhill and other packaging distributors a part of the PDA network offer.

 The seminar also included providing participants with the resources they need to create long term marketing success. A marketing dictionary, digital checklists, a guide to online sources, and many more resources allows participants to explore the world of marketing themselves and tailor solutions to unique issues facing their enterprise.

Crownhill thanks Olivia Pietersen and Stephanie Roland of Twenty-Five Apart for their devotion to strengthening the PDA network and we are looking forward to participating in many more great seminars.

Vice President Ken Wong Elevated to Chairman of the Board of the Packaging Distributors of America.

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It is with great honor to announce that Ken Wong has recently added to his list of accomplishments by becoming Chairman of the Board for the Packaging Distributors of America! Ken has been a key figure within the Packaging Distributors of America (PDA) for several years and continues to show a strong commitment to the success of the organization.

Ken possess a Bachelor of Science Degree in Packaging Science from the Rochester Institute of Technology, and has gained wealth of invaluable knowledge over his 30-year career in packaging. He has a great number of prior industry accomplishments, most notably receiving the Packaging Distributors of America Presidents Award in 2017.

The PDA has been an integral part of Crownhill’s business and we are proud to be part of their distribution network. It has allowed us to form strong bonds with other like-minded organizations, inspired new business ideas, and enabled us to serve our customers better.  

We talked with Ken about receiving this appointment.

Q. How do you feel about being named Chairman of the Board?

“It’s a tremendous privilege to be able to serve in this capacity. Packaging is an industry that affects all sectors of the economy and I’ve been passionate about the difference it makes for many, many years now.  We’re now at the most exciting time for packaging! With the rise of marketing and e-commerce, packaging is going way beyond getting a product from point A-B, it’s now about how your product is packaged when it arrives and the effect of this on consumers. I’m very grateful that I can influence the industry during this exciting time.”

Q. What are some of the current issues surrounding the PDA?

“Communicating the value that the PDA provides is still a major issue and is something I want to tackle in my tenure. The digital sphere is an area we’ve made great strides in, but we know there’s still a lot of potential we’re yet to tap into. I hope to make the most of the resources and talent available, to help both our customers and packaging distributors around North America see our value.

Q. Where do you see your tenure as chairman taking the PDA?

 “I want to continue to expand the knowledge base of the PDA network. We’ve built something amazing over the past 12 years, creating a solid network of companies throughout North America, that each bring something unique to the table. I want to continue expanding the knowledge base of the PDA. We’ve built something amazing over the past 12 years, creating a solid network of companies throughout North America that each brings something unique to the table. With so many opportunities for growth, I want to focus on improving member collaboration and knowledge sharing.”

Ken balances his responsibilities to the PDA with being a strong leader and visionary for Crownhill Packaging and we are grateful to have him as Vice President.  We are looking forward to the future contributions Ken will provide to the Packaging Distributors of America and the guidance he will provide to member organizations across North America.

Congratulations to Solutions Inc. and their Fritz™ Water Vest

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Crownhill Packaging is honored to partner with and be a corporate sponsor to Solutions Inc., a non-profit organization that utilizes current packaging technologies to create products that improve the quality of life for people around the world.

As a sponsor of Team Fritz, we are proud to announce that the Fritz™ Water Vest (developed by Solutions Inc. founder Dr. Fritz Yambrach, PhD) is the recipient of the Diamond Award at the 2017 Dupont Awards for Packaging Innovation.

Such an award (the highest given in the competition) is a testament to the organization’s hard work and dedication. In developing such an innovative and important packaging solution for at-risk populations, they’ve proven that packaging technology is both important and beneficial for everyone who lives on this planet.

Now in its 29th Year, the DuPont Awards for Packaging Innovation is the packaging industry’s longest running, independently judged celebration of innovation and collaboration in packaging design, materials, technology and processes. Over 150 entries from 24 countries were submitted into the globally-recognized competition, with the Fritz Water Vest being awarded their
highest honor.

The Fritz Water Vest is an engineered flexible package that enables people in developing countries to carry up to 20lbs of water easily and safely. Honoring the packaging industry’s commitment to sustainability, personalization and solving global challenges, the independent panel of packaging expert judges felt that the Fritz Water Vest best exemplifies all those categories.

Congratulations to the entire Solutions Inc. team, including Fritz Yambrach, PhD, Eric Steigelman, Michael Robinson, Sal Pellingra and Mike Licata. Thanks to all the other partners who have helped with development, manufacturing and support, including Bonfire Wines LLC, Heritage Packaging, Ampac Packaging and The Packaging Company.

2017 DuPont Awards Fritz Water Vest