Spring is here, and many people are enjoying the simple things, vibrant colors emerging, nature coming back stronger than ever, it seems like a world painted in pastel. These themes are more than just applicable to spring; rather they seem to imitate the packaging trends of 2019.
Spring is about the simple things, picking fresh herbs, smelling the scent of growth in the air, feeling the sun on your skin. Minimalism (the art of keeping what has value, and removing what is distracting) has become a niche in living space and consumption but is expanding to the mainstream when it comes to packaging. This doesn’t mean plain packaging by any means, instead consumers are looking for fresh, uncluttered designs, that communicate everything they need to know efficiently. Brands can keep minimal text while utilizing color and gradients to express everything else. Gradients help products attract attention, allowing a brand to communicate multiple brand values while maintaining minimal text. Just like how spring is the perfect temperature where you’re not overheating or freezing, gradients can create a warm sensation for consumers.
After the cold harshness of winter, we are experiencing a grand relief. Spring brings a time of hope, where we reminisce on the enjoyment we experienced last spring. Now is the time to sit out on the dock with loved ones and talk about the good times of the past while creating new ones. Nostalgia is also affecting packaging with vintage characters and pop culture references that create a real connection with target markets.
With spring we don’t just remember better days, we’re also seeing them become more pleasant. As the rains wash away the snow and slush, everything looks cleaner and more blissful. This look extends to packaging with pastel-based color schemes. Pastels adds a rich elegance to products of all shapes & sizes and can make a striking imprint on the minds of consumers.
These consumers are no longer opting for the artificial fireplaces or staying cozy indoors. Spring is a time to be in nature with real campfires and walking freely outside. Nature is full of natural resources, and many of these can be refined into packaging materials including algae, hemp, and many other plants & organisms. As many people seek to live more harmoniously, using the abundance of packaging materials that are biodegradable means your brand can capture their lifestyle in its bags.
We keep this harmony with nature going day and night. When the sun goes down, spring is a time we can still stay outside admiring the contrast of bright stars across a dark night. Just like this simple contrast, black and white designs are emerging as a trend for more serious brands. We see remarkable works of art in black and grey themes in gothic art and modern tattooing, and these influences are spreading to mainstream packaging. While gradients allow colors to blend, black and white are contrasting, creating emphasis and space where it’s needed.
Spring is a time for cleanup and renewal, and Crownhill Packaging can utilize these trends to help revitalize your packaging design. Our packaging designers, consultants, and sales team are excited to support your brand’s winter emergence. Welcome to spring!