Last week was an exciting week for Crownhill, with us publishing content about our PAC Award & Spring Packaging Trends, as well as our Pinnacle Award Press release being featured by the Digital Journal. We also attended the Packaging Experience Summit on March 19th and 20th in Seattle, Washington. Our Vice President Ken Wong, Director of Strategy & Operations Marc Hyman, and E-Commerce Business Manager Olivia Pietersen flew to the Pacific Northwest, to attend the summit at the Hotel Interurban.
The event gave us an opportunity to explore how new technology is improving the packaging industry and how digitization is impacting our traditional ways of conducting business. At this conference we gained new custom packaging insights by learning from professionals in a variety of related industries. It allowed us to explore the unique packaging capabilities of the West Coast and inspired new ideas. It also assisted our team in keeping up to date on the best ways to serve our clientele, by giving us an inside look on how our services can evolve to best participate in the future of packaging.
One of the most interesting parts of the experience was the opportunity to network with suppliers, distributors, and customers — many of whom not only shared valuable lessons with us but also helped make our time a memorable one. We’re looking forward to staying in touch with these contacts and letting these fledgling relationships blossom.
This year had a remarkable lineup of speakers, including HP Inc. Global Brands Innovation Manager, Doris Brown McNally, Pregis Vice President of Marketing, Dache Davidson, and Georgia-Pacific, LLC. Vice President of National Graphics, Ted Samotis. These experts spoke about pressing packaging topics such as The Supply Chain Benefits of Digital Print Production Packaging Damage and Its Impact on Consumer Sentiment. The lessons from these speakers are something the team will take home and share with the rest of Crownhill to help our business stay ahead of the competition.
In addition, the summit provided us the opportunity to hear from PX Summit Organizer, President of The BoxMaker, Richard Brown who gave a phenomenal welcome address, that detailed how digital print is enabling brands to create one-on-one conversations with their consumers through packaging. He also gave a tour of The BoxMaker’s extraordinary plant where we saw the capabilities of new machinery, efficiencies created from an organized plant, and how the manufacturer is using people and processes to stay competitive.
Thank you to everyone at The BoxMaker, and the PX Summit team — we’re looking forward to what next year’s event brings.