As the digital age progresses to bring more of the world online and becomes more entrenched to those currently connected digitally, it’s becoming essential for marketers within the packaging industry to understand how to communicate effectively through the internet. Marketing has been evolving in the last decade, with companies who found little need for a marketer now finding it a key part of their lead and customer acquisition strategy.
Crownhill Packaging is a proud member the Packaging Distributors of America (PDA) and is very involved with the organization, as exemplified by Crownhill Vice President Ken Wong serving as PDA Chairman of the Board. This year, Crownhill continued its involvement, assisting the organization with its annual marketing seminar. Over the past two days, E-Commerce Business Manager Olivia Pietersen shared personal insights on how digital developments, marketing strategy, and software tools can assist companies in the packaging industry convey the value they provide.
Packaging is everywhere and is the unsung hero of the world where product convenience is key and home delivery through digital ordering is commonplace. To elevate it from this unsung status, marketers need to create a discussion about the effectiveness not only of product protection, but also customized labelling, distribution services, and many other products & services that Crownhill and other packaging distributors a part of the PDA network offer.
The seminar also included providing participants with the resources they need to create long term marketing success. A marketing dictionary, digital checklists, a guide to online sources, and many more resources allows participants to explore the world of marketing themselves and tailor solutions to unique issues facing their enterprise.
Crownhill thanks Olivia Pietersen and Stephanie Roland of Twenty-Five Apart for their devotion to strengthening the PDA network and we are looking forward to participating in many more great seminars.