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Happy St. Patrick’s Day! We’ve been lucky this year, with St. Patricks day falling on Sunday, which means a full weekend of celebrations. On St. Patrick’s Day every year, people around the world come together to celebrate Irish culture, wear tons of green, and of course, throw a massive party. In preparation for this grand celebration, gallons of beer is brewed, packaged and shipped to bars, retailers, and even directly to consumers.
Our society has radically changed since the first North American St. Patrick’s Day celebration in 1737; however, the importance of getting beer from brewer to consumer safely has timeless significance. Barrels have changed to metal kegs, horse-drawn carriages have been replaced by 18-wheel trucks, and an exclusively bottled product during the first celebration has evolved to being increasingly purchased in cans. As cans become a more popular option (offering the advantage of durability, price, and safer handling) beverage suppliers need to find new and exciting ways to communicate with consumers.
Shrink wrapping and shrink bundling is used to hold beer for good reason, as it offers strong holding power, is recyclable, and is easy to remove both from a retailer and consumer standpoint. Everything seems to turn green on this great Sunday, especially promotions and packaging. What noticeably isn’t, for the most part, is the shrink wrap that most beer offered in North America is packaged in. The clear shrink option provides consumers a chance to see your product, but for most consumers buying full cases, they are very familiar with your products aesthetics. For those being introduced to your brand, they tend to buy in smaller quantities where the shrink is already removed.
Branded packaging offers the chance to add additional content that won’t fit on the can, due to the inherent limitations of its cylindrical shape. Also, branded packaging provides an opportunity to inform customers of time-sensitive news without cluttering your product.
For those seeking a more economical option, colored shrink wrap is readily available and can be used to help your product ride the hype that comes with holidays, such as Independence Day (red, white & blue), Christmas (green, red or white), and Halloween (black or orange).
The durability of canned beer in shrink-wrapped cases is only as good as how its transported. Custom packaging solutions ensure that your skid can bear the weight of your load and that the products on the pallet are safely supported. We create a system where your skid, stretch wrap, and product packaging all work in harmony.
Crownhill ensures products can remain perfect through their journey, by conducting ISTA lab testing that simulates the many conditions a product will face. By utilizing Crownhill’s custom packaging solutions, you can be assured your product arrives safely and appeals to consumers either on display or when they receive it at home.
We’re looking forward to enjoying our St. Patrick’s Day Sunday and hope you do too. Please enjoy your delicious brews safely and responsibly, remembering the care that went into getting them to you.