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In the rapidly evolving landscape of e-commerce, the importance of reliable packaging solutions cannot be overstated. As online shopping continues to reach new heights, delivering a product securely and impressively has become an integral part of the e-commerce business model.
Here at Crownhill Packaging, a leading North American packaging company, we understand just how critical packaging processes are and have seen firsthand how these processes can help businesses thrive in a competitive market.
In this article, we will explore the many ways Crownhill Packaging can help e-commerce businesses across North America flourish in an increasingly challenging market. Read on to find out more!
A 2020 sustainablility survey found that 55 percent of US respondents are extremely or very concerned about the environmental impact of product packaging. Meanwhile in Canada, 61% of consumers say they are paying more attention to the environmental impact of the goods they purchase.
On both sides of the border, consumers are clearly becoming more aware of the impact of their purchasing decisions, both in the products they buy and the companies they buy them from. A recent trend, known as “greenwashing”, has grown among younger audiences, with many citing deceptive packaging practices, such as companies overstating the benefits of biodegradable packaging while ignoring compostable packaging options.
Crownhill steps in to provide e-commerce clients with environmentally sustainable solutions that drive real impact. From our carbon-neutral website to our vast selection of innovative sustainable packaging products, we strive to support the environment and serve our clients and the everyday consumer. By utilizing recycled materials and promoting recyclable packaging, Crownhill helps e-commerce businesses like yours reduce their carbon footprint.
Much like our approach to sustainability, we approach our packaging services with a strong enthusiasm for innovation.
One recent service we are proud to offer is on-demand packaging. Being agile is crucial in an ever-changing field like e-commerce, and our on-demand services ensure a smooth supply of packaging materials when and where you need them.
Learn more about how our on-demand packaging solution works here!
Ask any e-commerce seller about the key to a successful online sale, and they will likely mention the buyer experience. Businesses invest heavily in delivering a quality digital experience for their shoppers, from leveraging an excellent UX on the store to following up with personalized email marketing. Every click, webpage, and email is carefully designed to provide a tailored and smooth shopping experience.
However, many e-commerce sellers might overlook how these practices can be extended to the physical aspect of receiving a product online and how this affects the buyer’s satisfaction. This is where Crownhill Packaging’s products and services come into play, helping you deliver user-centric packaging.
Crownhill applies the insights gained from a quality digital experience to the user’s packaging experience. By offering bespoke custom packaging, we assist e-commerce sellers in delivering goods that sincerely reflect their brand.
With the rise of unboxing videos and the booming influencer market, having your packaging reflect value and your brand is more important than ever for growth. As your packaging partner, we work to help you deliver this experience consistently.
Designing and packaging your product is one step; ensuring it reaches your buyer in mint condition is another. Even with the right courier, mishaps can occur, especially if there are fundamental flaws in your packaging strategy.
Crownhill Packaging can help mitigate such issues. Our innovative system, Right Mailers™, easily lets you know whether your package will fit in a variety of common mail receptacles, including community mailboxes and lockers. We simplify the process of making informed packaging decisions, allowing you to focus on growing your e-commerce business.
The journey from a click on the “buy” button to the unboxing of a product is crucial in customer satisfaction and retention. And for any successful ecommerce business, perfecting that journey with quality packaging is an absolute must.
Crownhill Packaging, through its innovative solutions and sustainable practices, is here to provide the support your e-commerce business needs to thrive in a competitive market. We can help your ecommerce business deliver products that are well-protected, pleasantly packaged, and prepared in an eco-friendly manner. It is all part of our one-stop solution for all things packaging.
To learn more about how we can help support your ecommerce business with quality packaging products and solutions, reach out to our friendly team today. We look forward to hearing from you!