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When it comes to building a packaging strategy, there are plenty of tips and insights that business managers can follow to start out on the right foot.
Whether that is saving money on packaging costs, building a robust supply chain or even venturing into custom packaging for that bespoke attention to detail your customers will appreciate.
But one of the most crucial steps to an effective packaging strategy is making sure the type of packaging you use aligns with your product and its needs.
In this article, we will explore the key differences between two very different types of packaging: rigid and flexible packaging. We will look at the benefits and disadvantages of both types, when they can be best used and how to find the right packaging options for your business needs. Read on to learn more!
Rigid packaging is a form of packaging that does not change its form without considerable force. It typically has a firm or stiff structure, preventing it from being folded, crushed or pierced.
Rigid packaging is most commonly made from hard materials, like glass, wood, metal or plastic. Examples of rigid packaging include:
Depending on the needs of your products, rigid packaging can either be a huge help or a hindrance to your packaging needs.
The advantages of rigid packaging are:
The disadvantages of rigid packaging are:
Flexible packaging is a type of packaging that easily conforms with the space or product around it. This allows it to pass through tight spaces and be pliable in different environments.
Flexible packaging is typically made from soft and thin materials, like plastic film, foil or paper. Some materials like cardboard may be considered an in-between option for flexible and rigid packaging.
There are many types of flexible packaging around us, particularly with food products. Examples of flexible packaging include:
Like its rigid counterpart, flexible packaging does work better with some products and environments than others.
The advantages of flexible packaging are:
The disadvantages of flexible packaging are:
When choosing between flexible and rigid packaging, you will want to focus on finding the best option for your product and buyer needs.
For your product, consider its:
For your buyer, consider the following questions:
Once you have this information on both your product and buyer needs, you will likely be more confident about what type of packaging is right for you.
Here are some examples below to help you decide between rigid and flexible packaging forms.
If you have a lightweight, non-fragile product, consider flexible packaging.
If you have a small product that you want your buyer to receive inside their mailbox, opt for flexible packaging where possible. Learn how to confidently find mailbox-friendly packaging here!
If you have a sensitive product that could easily be crushed or smashed, you should aim for rigid packaging. Remember, you can also use void fill to shield the product inside the package if it does not easily conform with the package’s shape.
If you have a heavy or large product, you may want to choose rigid packaging over other types. This is because it may weaken flexible packaging, especially if it has any sharp corners that may protrude or cut through.
If you are looking to purchase or want expert advice on finding the right packaging solutions for your business needs, contact Crownhill Packaging. As proud providers of packaging across North America, we supply a wide selection of quality packaging products, including sustainable solutions. Let us help you turn your packaging strategy and its products into an advantage for your business.
To learn more or enquire about our packaging product and service catalog, reach out to our friendly team today!